- All forms of communication hold meaning.
- Oral traditions share language.
- Cultural conventions share gestures
- Audiences:
- Want to create artworks and designs that are a message.
- Learn to know your audience and the different mind sets that are created.
- Always play with ideas - create as many outcomes as possible!
- Semiotic Elements
- Image - images communicate in more ways than one;
- Images are known to never lie, in some cases true, however there are exceptions.
- An event can have different meanings at different angles, each audience member will have a different perspective to the same image or event.
- Image is deception of the human eye.
2. Symbols
- The same symbol but in different cultures can have completely different meanings, most symbols never show their true meaning to the human eye.
- Most peace symbols don't entirely mean peace, you have to look into where each symbol originated from to see what it really means in its true culture.
3. Colour
- Symbols can be abstract.
- Symbols can be colour - colours can also mean different things (think of the audience).
4. Associations
- Symbols can be invisible.
- Symbols connect.
