Audience profiles

Profile 1:

Name: Benjamin Ortega.

Occupation: Photographer & Videographer.

Lifestyle: Life Explorer, lives for adventure and wanting to enjoy new cultures and experiences.

Reason for using this Brand: Being in love with travelling so much I needed something that is practical and durable but also needs to be a certain size as something too big will be hard to travel with, even though may hold more. Up until I found Douchebag nothing was really working for me for the size of the bags and the amount that can be placed inside with organisation and with such ease, after finding Douchebag and looking through their products and designs I realised that they are so much more practical than anything I have look at.

In addition, the amount of useful things that I take with such ease is so much better, with this the storage space that is available is preferred to other brand designs. It looks like they have sourced through every current brand that sells these style of products and seen what everyone had said about the faults in the designs and used that to make their designs everything that the everyday travel needs and wants when it comes to their travelling pack.

Profile 2:

Name: Marcus Valeur.

Occupation: Photographer.

Lifestyle: Travels for work, not like the normal backpacker traveller.

Reason for using this Brand: Being a photographer I need something that is light and space but with a lot of storage space, allowing me to take what I need around the world. For this I have found many brands that give me some of what I am in need of, however theres always something that isn’t quite right with the designs that bothers me when it comes to the travelling part. Having a laptop bag as well as a travel bag is key for what I do, Knowing about the Douchebag brand for a while I have wondered if they would bring out something like this, as it would work perfectly with what I have of theirs already. The key thing being you can connected all their products together so that it easier to travel with.

Finally, after looking through their designs for a while they have finally brought out a laptop bag that looked like it would be perfect for what I am after, for this I bought the design. Now that I have had the product for a while it really does do everything that I need and want, as it is small enough that it works and also has enough storage that it holds everything that I would need to take with me to work with, either while i’m travelling to the new country or while I am at that country working. I would recommend this product to anyone who is looking to do what I am doing or even if they wanted to travel a lot, some of their other products would be perfect for them.

Research

Collective Research into current interactive stores in and around Birmingham.

Research - Mood Boards

Brand Product Mood board:

This mood board includes photo of this brand, Douchebags, products and also some of their website and Instagram photo to show a little of what they are all about and it can give me an idea of how to set up the area in which I will work with to create this interactive area for them.

Colour Mood board:
For the Colour mood board I have gathered ideas and colour schemes that I have found that this brand likes to use so that there is a theme throughout this project and also the idea of connecting each area of their brand is important for the customer to know for future knowledge.

Materials Mood board:

This materials mood board gives me the ideas on what the overall look of this area will be like and from looking through this brands sites and designs I see that a vintage/old wooden feel with a small modern twist would work perfect for this brand.

Location Mood board:
I created a location mood board so that I could send it off to different people, customers, to get their ideas on where would be best, where they would want to go and also the nicest place for a shop like this.

Typography Mood board:
The typography mood board is all about getting the correct typeface that works the best with other type in one place and also the one that will connect with the colours and designs that will be used and have been used with this brand to get the best of the impact for the people as possible.

The Brand

The Brand that I will designing an amazing space for is Douchebags, a bag company from Sweden, that produce bags for the traveller and the adventure seeking nut. However, their designs are so practical that more and more people with everyday jobs and a non-travelling lifestyle enjoy their designs and buy their products.

I have some of their products and have used others so I already have some knowledge of what this companies ethics are about, now reading more one they website and searching more into them I have a better understanding of the styles that they use and the concepts they come up with.

Throughout their designs and their website, they focus on a very neutral feel and use a lot of white space for the simplicity of their ideas. This allows for the focus to stay on the products and what they are about, when the consumer goes to their website, making it easy to buy the products and find out what they can do and, for some people, where they can go as many big brands mass produce products to get sells but their product quality may not be as good. Douchebag want to make sure the consumer knows that what they are buying is tested and proven to work and last wherever they go. As said their target audience is the traveller/adventurer, they don't focus on a certain age with what they sell however going through their products and knowing people who have their products there is a age range between 18-28 year old male and females as they are the current travels, through gap years and living life before they go into to a job and having a family.

Subject in Context Brief

For this Brief I will aim to create the idea for the perfect interactive window/pop-up store for the retail brand that I will choose to bring in as many customers as possible to the new products and designs being released by this brand.

Some starting ideas that I had were to have a store with no 'windows', as they say, but an open door way with a fully interactive room full of technology that lets people walk around freely without being bombarded by sales people trying to sell the b best, and most expensive, product. With this the customer is able to choose exactly what they want and how they want it without the hassle.

In addition to this, instead of having a tech filled room, have a small pop-up store, either in the middle of a shopping centre or a small store on a street or in a centre, that allows people to get hands on with all different types of products and all the attachments, if any, that the product has to offer so it gives a more homely feel to the store and product.

Between these two ideas I will use one to create an interactive area for people to gather the information about a brand and its products making the trip into some where more enjoyable for the customers.