Tuesday, 26 September 2017

Retail and Product brands


  1. Apple
Apples clean and modern design, throughout their products, is what makes me interested and loving their products. This feature keeps me loving these products because I love the use of white space and sometimes the more the better and in some ways the designs at apple must think the same way when they are creating the simple yet elegant advertising pieces for their products. The ideas that create and design not only sell the product well it also sells them as a branding company. 

Their website is something that everyone can look at and think what an amazing place to be as the design is simple yet complex, clean yet messy, which keeps people interested. The way that apple have complimented their work throughout all of their keys products and designs gives them a great advantage of others in making people think about their products and also buy their products.


       2.  Nike

Nikes forward and to the point designs and advertising ideas really put a focus on what they want to achieve and also how the achieve it. Being so straight forward the designs can reach out to anyone who comes across them and can connect with them very easily. Even though the initial design looks simple and easy the idea behind the design is complex and demanding for what they are trying to create.

Their website is very clear and helpful with providing you with exactly what you want or need, the designs connect throughout their whole branding labels and works with great symmetry. With this Nike have a great social media presence by using popular social media stars, who love fitness, to promote they products and also the mind set of the company.

        3.  ASOS

As ASOS are mainly online, their online presence is very big and have a massive influence on the generations between 15 and mid 20s. this is because their ideas and designs allow people to connect to them without much thought because of the way that everything works so well together online.

In addition, as they work with so many other brands in the industry they will have a better understanding when it comes to connecting all branding advertisement.

        4.  TOPMAN

Although TopMan's designs are very nicely done they can be quote busy with extra graphic or unneeded information making it more unappealing for some people to stop and look at or even take notice of when working past. Their website is much of the same, very cultured, and hard to understand how much is actually happening, when and where.

Apart from this as a company they are very good at connecting all of their brands, advertisement and locators together so that people don't need to go far to find out what they're all about and how everything works for them.

        5.   Douche Bag

Although a smaller company to these big more world wide companies above Douche Bag really tries to connect with it buyers and also the people looking at the designs. This is because their products are very specific to sporty and travelling people, trying to make what the do easier. Also the way their products are presented it connects to the younger generations, coming through school, as the photos and designs of the advertisement that they produce is on another level to other more high end companies.

Their online presence is something extra to anything I have seen as the want people to using their product takes photos and notes, and anything they want about the products, and tell them so that it can be worked with to improve or even promote people who are up and coming.