I have decided to focus my festival brief on cars and the love people have for them. This whole brief was to create and design my own festival, which I will be doing on cars, and make my own audience features of the festival.
This would include creating all the branding and advertising for the festival so that everything has my own style to this idea. The brief is open to what we can create in terms of advertisement and branding for the audience, therefore I have decided that I will be designing tickets, billboards (roadside advertisement), lanyards, an app and a 10 second video giving the audience a preview of what to expect in this auto show. Including all this I will be designing and making my own logo for this show and with this, if it is right, I will continuing the colour from this logo throughout the rest of these designs to have a continuity for this show. The general audience for this project will be an all ages limit, therefore the design ideal will be much more difficult to deal with when it comes to it.
Aims:
- To get the app to focus on helping people finding their way round like nothing out there today, being able to access exactly what they want with a couple of clicks on their phone.
- Getting the 10 second clip to really make a difference in the advertising process.
- Having an all ages audience will be difficult in the design process and it will limit what I can go with.
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