The Brand

The Brand that I will designing an amazing space for is Douchebags, a bag company from Sweden, that produce bags for the traveller and the adventure seeking nut. However, their designs are so practical that more and more people with everyday jobs and a non-travelling lifestyle enjoy their designs and buy their products.

I have some of their products and have used others so I already have some knowledge of what this companies ethics are about, now reading more one they website and searching more into them I have a better understanding of the styles that they use and the concepts they come up with.

Throughout their designs and their website, they focus on a very neutral feel and use a lot of white space for the simplicity of their ideas. This allows for the focus to stay on the products and what they are about, when the consumer goes to their website, making it easy to buy the products and find out what they can do and, for some people, where they can go as many big brands mass produce products to get sells but their product quality may not be as good. Douchebag want to make sure the consumer knows that what they are buying is tested and proven to work and last wherever they go. As said their target audience is the traveller/adventurer, they don't focus on a certain age with what they sell however going through their products and knowing people who have their products there is a age range between 18-28 year old male and females as they are the current travels, through gap years and living life before they go into to a job and having a family.