For this Brief I will aim to create the idea for the perfect interactive window/pop-up store for the retail brand that I will choose to bring in as many customers as possible to the new products and designs being released by this brand.
Some starting ideas that I had were to have a store with no 'windows', as they say, but an open door way with a fully interactive room full of technology that lets people walk around freely without being bombarded by sales people trying to sell the b best, and most expensive, product. With this the customer is able to choose exactly what they want and how they want it without the hassle.
In addition to this, instead of having a tech filled room, have a small pop-up store, either in the middle of a shopping centre or a small store on a street or in a centre, that allows people to get hands on with all different types of products and all the attachments, if any, that the product has to offer so it gives a more homely feel to the store and product.
Between these two ideas I will use one to create an interactive area for people to gather the information about a brand and its products making the trip into some where more enjoyable for the customers.
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