Illustrative Branding Collaboration - Advert Concept 1

For my first advert design I used Phoebe's illustrated design and made it into a repeat pattern for a little show of what Bacardi are promoting, which also includes the hashtag that they use to promote through social media and to get people talking about it. The design below has a double pattern with one faded and multiplied its colours on photoshop to give a different perspective on the design. The thought of it being too busy when making it disappeared when I finished it as it worked well with bring out the text.

The three designs below focus on the typeface of the word 'music' to see which works the best. This included; Da Streets,

Edo SZ,

Third Rail, this was my chosen typeface.

These two extra designs below are experimentations with the illustrated design and the typography to give a different perspective of the advert design. The two designs worked in some ways but they needed something extra to give them something to stand out more.

The eight experimentations below are all colour variations for the backing of the repeat pattern for this advert. After choosing the colours I found that some worked and some didn't, however may change when the text is added.

The last designs, below, are the same as above but with the added text, Because of this I had to change some of the colours as some didn't react well with the type and colour therefore needed changing.