Illustrative Branding Collaboration - Label & Advert concepts

Phoebe's work;

Whilst discussing our ideas that we have come up with over the course of this project, she took a previous design of hers and added colour to it as we thought that colour could play a key role in representing the festival vibe that we have been aiming for since we got the brief. We think that the colour works really well and could be incorporated into our final design label.

After discussing our ideas for the final label design, we talked about how we would want to advertise our campaign and one method was via social media. Phoebe wanted to create a gif that we could post to give our audience a snippet of what Bacardi would be campaigning so that they would want to find out more. We think it works well as the animation aspect makes the design more eye catching.