Illustrative Branding Collaboration - Final Advert concepts

After we had settled on the final bottle label design, we then picked which adverts we should use and in which colours. Phoebe then created an Instagram page (www.instagram.com/bacardi_music) to publish our work, including converting the gifs to videos so that we could see the campaign come together. We all think the vibrant colours work along side each other to represent the festival vibe that we were aiming for.