Illustrative Branding Collaboration - Label idea 7

For my third design I used Phoebe's illustration and created the repeat pattern design, like I used for the advert design. I used it as it gave everything we are making a link towards the same thin so that people could understand that everything is together and also know exactly what it was for just by the pattern, if that was all they saw. However, after putting on a moc-up I found that it was too over powering for the audience to properly get the feel for it.