Illustrative Branding Collaboration - Vision Statement

The vision for this brief is to connect with the audience for the music festival Bacardi host before the season starts, however they want to get people feeling ready and excited for the upcoming music festival season. For this we will want the audience to get involved through social media and spread the message of colour and happiness through Bacardi. We hope that this will get people talking about music and the upcoming festivals, like we said, through social media. Therefore by designing a new bottle label and advertisement concept we are giving the audience something new to connect with and enjoy.