Illustrative Branding Collaboration - Customer profiles

In the brief, the age range that was stated was 18-26 which is a young audience. To gage what kind of people we will be aiming our rebrand at, Phoebe has done 3 customer profiles.

Profile 1:

Age: 18

Student who is just starting university and white rum is his favourite drink. His parents pay his rent so he has a lot of disposable income from his loan. He drinks it before a  night outing usually changes to another drink once he reaches the clubs. He tends to mix it with coke. From Cambridge but at the university of Leeds.

Profile 2:

Age:25

Works as a PA and she enjoys going out on a Friday night to a local pub with her partner. She tends to have it with tonic water whilst her partner has a pint of Perone. She normally drinks it most weekends. Lives in Leicester.

Profile 3:

Age: 21

Lives in Chelsea and only drinks straight Bacardi with a mixer on some occasions. She enjoys cocktails that have it in, including Blonde Bombshell and Dominican Goddess. She enjoys going to expensive bars on a Saturday night for cocktails instead of going to night clubs.